A field guide · Florida & nationwide

Real Estate
Charade


A daily record of what the housing industry says, and what it actually means.

What this is

Every day, this industry produces a sentence that means roughly the opposite of what it says.

Cozy. Charming. Motivated seller. Priced to sell. Luxury — right up until three million dollars stopped buying it. The vocabulary is not an accident. It is the product.

So this is a running record of the language, the arithmetic underneath it, and what the whole performance costs the person standing in the driveway. Most of it is true. That is the problem.

The glossary

Cozy
Small.
Charming
Old, and the wiring knows it.
Great bones
Everything else is bad.
Chef's kitchen
One oven.
Open concept
Someone removed a wall and stopped.
Mature landscaping
Fuel.
Up and coming
You are the experiment.
Motivated seller
Two payments.
Priced to sell
Priced, at last, correctly.
Needs TLC
Needs money.
Investor special
Uninhabitable.
Luxury
Formerly meaningful.

Recent

Six smiling sellers crowd around one wary man holding a plate of cookies at an open house. Headline: He came for the cookies. Four sellers followed him to his car. An empty beige Florida living room with funeral lilies on the kitchen island and a single folding chair. Headline: Naples retires the word luxury. Two columns comparing listing language against a wildfire risk map: mature landscaping reads as fuel, seasonal breezes read as a delivery system.

Follow along

New entries most days. The good ones are on Facebook first.

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